This brings up an interesting point: why do we need to expend resources printing & distributing things that are outdated very quickly?

One factor is that people are becoming more comfortable with the idea of not owning something as long as they know they will always have access to it. Hence, Spotify over iTunes. Hence, streaming over downloads. Hence, Netflix over DVD libraries. These are not durable goods you use over and over again, or clothes you wear week in and week out. They’re jolts of entertainment, and they go out of fashion quickly. Subscriptions provide an efficient and friction-light way of delivering those jolts to the system.

via The subscriptionization of everything: Why it’s time for publishers to get intimate with their audiences.

Keith "Maggie" Brown Avatar

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