You may or may not have noticed a new potato in town at your local grocer or more likely at your local health food store. It is native to South America and is called the purple potato, named for its deep purple skin as well as the purple flesh within it. There are several types of the purple potato including the Purple Majesty, Purple Viking and Purple Peruvian varieties.

The rule of thumb with fruits and vegetables is that the deeper and richer the color, the more nutritious the content tends to be. The purple potato is no exception to this rule. It is rich in the antioxidant that is characteristic of deeply colored blue or purple produce called anthocyanin.

via Purple potatoes pack serious antioxidants compared to their white-fleshed counterparts.

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