See on Scoop.itPahndeepah Perceptions

How did toast become the latest artisanal food craze? Ask a trivial question, get a profound, heartbreaking answer.

Keith Wayne Brown‘s insight:

…’ Why all the toast? “Tip of the hipster spear,” he said. I had two reactions to this: First, of course, I rolled my eyes. How silly; how twee; how perfectly San Francisco, this toast. And second, despite myself, I felt a little thrill of discovery. How many weeks would it be, I wondered, before artisanal toast made it to Brooklyn, or Chicago, or Los Angeles? How long before an article appears in Slate telling people all across America that they’re making toast all wrong? How long before the backlash sets in?’

See on www.psmag.com

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