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republican base

  • Trump supporters are not the wretched of the earth

    It’s about race, culture, and identity — not economics. …The press has gotten extremely comfortable with describing a Trump electorate that simply doesn’t exist. Cottle describes his supporters as “white voters living on the edges of the economy.” This is,… Continue reading

  • Conservatives, liberals, and the importance of brand names

    In a new study published in the journal Psychological Science, Vishal Singh of New York University’s Stern School of Business and his colleagues apply an ever-growing body of research on the psychological traits of liberals and conservatives to their consumer choices.… Continue reading

    Conservatives, liberals, and the importance of brand names

  • Chasing the swing vote – Salon.com

    This year’s Republican Convention wins the prize for most conflicted message. Half the time, the convention was devoted to assuring those elusive swing voters — who needed assurance that Republicans really aren’t all angry old white men who hate women… Continue reading