The uncanny valley of Internet advertising: Why do creepy targeted ads follow me everywhere I go on the Web? – Slate Magazine


If you ask an Internet ad guy to defend himself—to explain why you, dear Web surfer, should feel comfortable letting him serve you ads based on everything you do online—you’ll likely hear two arguments. First, he’ll tell you that targeted ads are simply the cost of doing business on the Web. It takes billions to build and maintain sites like Google and Facebook, and you don’t pay a dime to use them. Parting with some of your private information—and agreeing to tolerate, if not always click on, some ads—is your end of the bargain.

via The uncanny valley of Internet advertising: Why do creepy targeted ads follow me everywhere I go on the Web? – Slate Magazine.

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