Good advice from Ellis Nelson on how we who love to read & think about what we have read can help those who are publishing their works with smaller firms:
1. Support small presses and indie writers by selecting and reading their books. Often small presses cater to a niche or special interest (many times in subjects which larger houses won’t touch because of small marketing numbers).
2. Suggest books you like to your friends and family. Readers create buzz for books.
3. Write a short review on Amazon or Goodreads. A few kind words can make all the difference.