As all the chatter about the “2012 end of the world” dissolves back into the white noise from whence it came, we are still presented a unique vantage point. We can look at once backward and forward on cultural trends, cresting and falling so quickly that in mere decades we can see patterns emerging that may have taken hundreds of years to arise before the advent of digital communication.
Of course, there’s no way a thorough investigation of any trend is going to happen here in the length of an introduction, within the time it takes me to sip my way through a mocha. But that is telling of these times as well. As Palahniuk observed through the mouthpiece of Tyler Durden in his seminal book Fight Club, we are all “single serving size friends, here.” (And is it also a sign of counter cultural mentality that a reference to a book and movie just a decade out of the gates might be considered hackneyed or out of date?) Our observations must also be single serving size, crammed into a 140 character tweet, or a 350 word blog post.