Malcolm Gladwell: Albert O. Hirschman and the Power of Failure : The New Yorker


We may be dealing here with a general principle of action…
Creativity always comes as a surprise 
to us;
therefore we can never count on it and we dare not believe
in it until it has happened. 
In other words, we would not
consciously  engage upon tasks whose success clearly requires
that creativity be forthcoming. Hence, the only way in which we can bring
our creative resources fully into play is by misjudging the nature of the task,
by presenting it to ourselves as more routine, 
simple, undemanding
of genuine creativity than it will turn out to be.

via Malcolm Gladwell: Albert O. Hirschman and the Power of Failure : The New Yorker.

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