…Mucha produced a flurry of paintings, posters, advertisements, and book illustrations, as well as designs for jewelry, carpets, wallpaper, and theatre sets in what was termed initially The Mucha Style but became known as Art Nouveau (French for “new art”). Mucha’s works frequently featured beautiful young women in flowing, vaguely Neoclassical-looking robes, often surrounded by lush flowers which sometimes formed halos behind their heads. In contrast with contemporary poster makers he used pale pastel colors.[5] Mucha’s style was given international exposure by the 1900 Universal Exhibition in Paris, of which Mucha said, “I think [the Exposition Universelle] made some contribution toward bringing aesthetic values into arts and crafts”…

via Alphonse Mucha @ Wikipedia

 

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