This societal atomisation is a relatively recent phenomenon. As Eric Klinenberg, author of Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone, told BBC radio programme The Why Factor, “Not only is there a trend towards living alone, but it is the greatest social change of the last 60 years”. It is often attributed to various factors of modern living, including the breakdown of traditional family structures and a new dependence on online social networks to form relationships. It’s also our capitalist economics: while living alone may not be the most frugal option, in a Western society that focuses on the primacy of the individual, we are rewarded for attaining independence, wealth and freedom. A studio apartment is the outward declaration of a successful life.