This company is going to be the Starbucks of iced coffee

I have seen the future of iced coffee. There I was, wandering the grocery-store aisles—when suddenly, next to the kombucha, opposite the rotisserie chickens, I spotted something I never thought I’d live to see. A blue and white carton—like the half-pints of milk that come on elementary school lunch trays—emblazoned with the words Blue Bottle New…

Source: qz.com

You can learn a lot about how third wave coffee is scaling up by reading this (somewhat gushing) article about Blue Bottle.