To Blend or Not to Blend – Matt Perger

I don’t believe the majority of coffee-drinking customers are quite ready to appreciate and understand why roasters have suddenly dropped blends from their offering. Blends still hold a special place in customer’s hearts; they’re the flag-bearer for the business; the gateway to the rest of your offering. Don’t get me wrong: I’m definitely a strong advocate for exposing customers to unique and special coffees. I’m just wary of how we go about that as an industry.


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