Why Does a Cup of Single-Origin Coffee Cost $3.50?

In an ideal world, you’d be able to trust exactly where your beans come from when the package says “Yirgacheffe, Ethiopia,” and what it took for the farmers to produce them. While new certifications and standards are improving things, the coffee supply chain remains murky. In the best cases, farmers can see their premium beans bought directly at global auctions for high prices ($50 per pound for a Brazilian farm’s recent Cup of Excellence–winning beans). At worst, the coffee supply chain is fraught with middlemen who will game the system and swap out premium beans for lower-grade coffee. This hurts everyone in the chain, but especially the farmers and coffee cooperatives who don’t get the full value for their beans in the open market…”

Source: luckypeach.com


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