Taking a razor to toxic masculinity


Today, the battle for men’s souls reached an extraordinary new frontier: men’s shaving brands. On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always lingered just beneath the surface but became full-blown talking points over the past year: sexual harassment, bullying, and a blanket excusal of this behavior because “boys will be boys.”

Bullying. Harassment. Is this the best a man can get? It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. We are taking action at http://www.thebestmencanbe.org. Join us

But it’s 2019, so here’s an incredibly exhausting sentence to write: the commercial sparked a wave of anger among conservatives and men’s rights activists that crested with a tweet from British TV personality and professional blowhard Piers Morgan that reads, “Let’s be clear: @gillette now wants every man to take one of their razors & cut off his testicles.” (Gillette: need a new tagline?)

https://www.gq.com/story/gillette-commercial-preposterous-backlash?verso=true

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