branding

  • Conservatives, liberals, and the importance of brand names

    In a new study published in the journal Psychological Science, Vishal Singh of New York University’s Stern School of Business and his colleagues apply an ever-growing body of research on the psychological traits of liberals and conservatives to their consumer choices.… Continue reading

    Conservatives, liberals, and the importance of brand names
  • Mothers of Jews who like bacon: Where Facebook meets identity politics | csid

    Super interesting. Tom Scott did something extraordinary last week: he typed in searches on Facebook’s new Graph Search feature and posted images of the results on his tumblr, called ActualFacebookGraphSearches. … which sounds quite un-extraordinary. Except that Scott – something… Continue reading

  • Welcoming Generation Y

    Some of you probably have noticed that the posts over the last few days have appeared to be the journals of a high school student. That is because they are. It has long been an intention of mine to open… Continue reading

  • New Domain

    After two years of mulling it over, I have decided that Reason & Existenz Blog should have a domain that reflects me as the author. I have had a special devotion to Karl Jaspers who was the teacher of my… Continue reading

    New Domain