In a celebrated and much remarked upon three-minute spot that aired during Game 5 of the NBA finals, artist and entrepreneur Jay Z remarked “we don’t have any rules, everybody’s trying to figure it out. That’s why the internet is like the Wild West…the Wild, Wild West.” It was an admission from one of the most visible tastemakers of urban culture that the old models of the culture business have long given way to a great unknown. Of course Mr. Carter can make such pronouncements with the backing of Samsung and Live Nation—the only risks he’s really taking are purely aesthetic.
For an artist like Jasiri X, and many others, the Wild, Wild West is more than a metaphor. Jasiri X has staked his career on producing urgent spreadable media that undermines the very structures erected to keep a broader public from accessing thoughtful media, not sanctioned by the major media outlets and corporations…
- Jay-Z Interrupts Yeezus Mania With Magna Carta Holy Grail Album Announce (rapfix.mtv.com)
- Magna Carta Holy Grail (materialmayhem.wordpress.com)
- Jay-Z Announces New Album ‘Magna Carta Holy Grail’ During NBA Finals Game (atlantablackstar.com)
- Wild, Wild West (theshellking.com)