The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains


A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

Source: lifehacker.com

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