A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful.

Source: lifehacker.com

Keith "Maggie" Brown Avatar

Published by

Categories:

2 responses to “The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains”

  1. john flanagan Avatar

    Really interesting, thank you for sharing

Leave a reply to john flanagan Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.