…more than just a collection of war stories, Rosenblum’s purpose in Beyond $15 is to persuade other advocates to follow his lead. The book uses Sea-Tac’s success to argue for a “social movement union” approach to organizing that grounds labor advocacy in moral terms, challenges the existing economic and political order and broadens the definition of union organizing to include a wide swath of community groups and faith leaders rather than union members alone.
“Today’s expectation among most union leaders …. is that the organization providing the most dollars and staff get to call the shots,” Rosenblum writes. “But community allies bring other assets, like relationships, credibility, or cultural competence, which can’t be measured monetarily but are just as vital.”