“One can, therefore, step twice, and even innumerable times, into the same river, if the river is located by its slope, its banks, its direction, its flow, as it is by any discriminating mind-body; but one never steps twice into the same river, quite simply because there is no river, that is what is said by the madman, lover of singularities, be his name Proust, Sterne, Pascal, Nietzsche, Joyce, a madman determined to judge a given swim as unexchangeable for any other, in spite of its generic name, a madman ready to want a proper name, a divine name, for each intensity, and thus to die with each of them, to lose even his memory (river-bed and course), and certainly his own identity.”
– Jean-François Lyotard, Libidinal Economy
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